Banner & Advertisement
A banner ad, also known as a display ad, traffics to the advertiser's site. It is similar to a digital bulletin board, because it uses various images to capture. Banner ads are placed on web pages where traffic is intense, creates brand awareness and targets clicks, purchases and potential sales.
What Is the Banner Advertisement?
A fantastic banner ad grabs reader's attention, and invites them to be more informed about what is being advertised. It includes images or multimedia images that use images or to transmit a message with bright, interesting and less text instead. Let us suppose that, you are a publisher. You can get more traffic, because it is helpful and valuable, but there is no way to earn money from your efforts. That being said, there are wide range of areas that your advertisers can benefit from your website. This makes selling that area to a more interesting offer. To make this, you can sign up to a video network. A video network, makes you have a connection with advertisers with providing a command file that you can add to your website. This command file, fills up the video ads automatically without moving your fingers, and you will get a commission for every click on ads on your website, and that means you make financial gain.
Now let us look on the other side of the coin. Let us say you are an advertiser. You want more visibility into your brand. That is why you want your ads to be shown on high traffic websites that your target recipients have visited. You pay directly to the video network for ad placements and select the types of websites to view your banner ads on. So you can introduce your products and services to more people at lower cost per click.
Are banner ads effective?
Banner ads are one of the most lucrative ways to generate revenue falls into the digital advertising category. In fact, in the first quarter of 2019, the revenue from digital advertising became a milestone of over $28,4 billion. Banner ads are profitable because of programmatic advertising, a term that explains how advertisers place ads. The software for these programs matches the ads to the interests of website browsers.
For example, let's assume that the company wants to use Google AdSense as an image network for the ad team. Then, Google AdSense will sell a sidebar area to company a on websites that are more likely to be visited by professionals. This provides more potential for total revenue earned on behalf of X company. It is important to understand how the cost is split by this advertising method to determine whether banner ads will be effective or not for you.
Banner Ad Placement
The video network you select must have transparent information about which sites or publisher your ads will appear on. Ideally, to get the right traffic for your business, you want ads placed in places that are more likely to convert to real potential customers. With that in mind, you will want to be knowledgeable about the targeting capabilities that your video network provides so you can effectively control the process.
Advertisers may have a lot of freedom about what sites they appear on, but they may not have much control over where they appear on that site. In-page ad placment is in the hands of the publisher. However, they have a financial encouragement for placing the ads to most valuable places. Remember! They take a "commission" from the video network. These banner ads show best performance when:
- Close to the content
- At the top of the screen
- On the left
Standard Banner Ad Sizes
One of the most important factors that determine the effectiveness of your campaign is the dimensions you choose for your ads. The right size and design can have a significant impact on the clickthrough rate and overall effectiveness of your ad. The most common ad sizes selected by advertisers can include:
- Medium Stripe: 300 x 250
- Big Banner: 728 x 90
- Wide Vertical: 160 x 600
- Half Page: 300 x 600
- Very Big Banner: 970 x 90
- Bulletin Board: 970 x 250
- Big rectangle: 336 x 280
- Vertical: 120 x 600
- Small Square 200 x 200
- Square: 250 x 250